SCHOOL is back in session but drivers are neglecting speed limits during school zone times- a lesson no one should miss.
According to GIO statistics, 24 per cent of all collisions with pedestrians or cyclists occurred when children were travelling to and from school.
The single most dangerous hour of the day was 3pm to 4pm.
GIO corporate affairs manager Duncan Bone said the combination of speed-limit confusion, excited children and the stress of peak-hour traffic was a recipe for danger.
"It is clear that on any given day, a large number of drivers are simply going too fast near schools when restrictions apply," Mr Bone said.
Principal of Valentine Public School Grant McCallum said he hoped local drivers would take more care.
"You cannot undo a tragic road incident so please obey the speed limits," Mr McCallum said.
Last year, flashing school zone signs were installed at Valentine Public School, situated on one of the busiest roads in east Lake Macquarie.
Mr McCallum said the school needed the signage on blind corners at the main entrances to the school to slow drivers down.
Valentine Public School also teaches road safety as part of the curriculum.
As children returned to school last week, everyone is being urged to be mindful of speed limits and remember that safety and road rules always apply.