SPRINGTIME is upon us and Swansea Channel foreshore will be overrun with spring festivities for the whole family on Saturday.
The Swansea Chamber of Commerce will put on the Springtime by the Lake festival to showcase the best local businesses and attractions that Lake Macquarie has to offer.
Chamber president Peter Johnston said the festival was important for connecting businesses with the community.
"Without the community we don't have business and without business we don't have a community - without them, we wouldn't have Swansea," Mr Johnston said.
Local businesses will run stalls selling a range of products, from jewellery to jet skis.
Magicians, dancers and singers will entertain the crowd and Super Hubert will visit the kids.
Mr Johnston said the festivities were one way to put Swansea on the map as a leading tourist destination in NSW.
Swansea is a unique holiday spot for its channel and beaches.
However, travellers tend to pass straight through as they leave the Pacific Highway on their way north.
A recent recreational and tourism study of Swansea by the Lake Macquarie Council revealed that its waterways were used more than Sydney Harbour's.
It found that 85 out of 1000 people had a connection to Swansea waterways, compared with Sydney Harbour's 75 out of 1000.
Mr Johnston said he was aiming for Swansea's unique nautical features to captivate tourists driving through, and to keep them there with good business.
The chamber and Lake Macquarie Council are also looking at installing CCTV cameras in the town centre to improve visitor safety.
To help celebrate Swansea's natural attractions and business this spring, the public are invited to attend the free Springtime by the Lake festival, from 10am to 3pm this Saturday.