NEWCASTLE Aboriginal health program Deadly Choices has turned pink to encourage indigenous women to be proactive about their health.
Behind the female-focused program are new partners Hunter Breast Cancer Foundation and Awabakal Newcastle Aboriginal Co-operative.
The program encourages Aboriginal women to undergo regular health checks, which could catch breast cancer and other female health issues early.
Awabakal Newcastle spokesman Don MacAskill said traditionally in Aboriginal culture, women's business was only discussed with other women.
He said Aboriginal women often felt uncomfortable discussing their womanhood, particularly with male doctors, and often chose not to have a check-up.
Mr MacAskill said the Awabakal Aboriginal Primary Health Care Centre in Hamilton provided a "more culturally supportive environment" with male and female doctors.
Hunter Breast Cancer Foundation vice-president Meg Purser said the partners hoped if Aboriginal women learned to talk about their health, it would encourage their children to do so.
The first Deadly Choices program, launched in August, rewarded Aboriginal men and women who had a health check at the clinic with a Deadly Choices Newcastle Knights jersey.
Ms Purser said the jerseys were "amazing incentives" and the clinic now performed at least one health check each day, compared with its previous one or none a week.
She said the partners hoped the Pink program would be just as successful.