COFFEE culture is brewing in Newcastle since the city's renewal program began, prompting people to open new cafes in previously vacant shopfronts.
Hamilton resident Michelle Kot noticed sometimes these cafes would only stay open for a few months before closing down because of a lack of exposure.
She wanted to do something to help new places with publicity, so she combined her love for coffee and a desire to discuss coffee hotspots around the city to establish Newcastle Coffee Snobs.
Her idea was the group would visit new cafes around the Newcastle area for a cup of coffee and breakfast, and then discuss the quality of the menu on social media. Aside from drinking coffee, the snobbings would be a social networking occasion and new people were always welcome to join.
The first "snobbing" in April last year had seven people show up to drink coffee on a rainy afternoon.
Attendance rates have doubled for the more recent snobbings, which are usually held every third Saturday of the month.
This Saturday, Newcastle Coffee Snobs celebrates its first birthday.
■ Newcastle Coffee Snobs' first birthday celebrations this Saturday, April 12, at Namethelane at 10.45am. Go to facebook.com/newcastlecoffeesnobs or email firstname.lastname@example.org for more information or to RSVP.