IT'S no secret that the Hunter Valley African Violet Society holds its annual show just a week out from Mother's Day.
Dozens flock through the doors to snap up the best-looking plants to gift to their loved ones every year.
Hunter Valley African Violet Society publicity officer Leonie Mills said the show attracted more than 400 entries last year.
She said a tremendous amount of work went into the show.
"When you see the room full of flowers, you see why it's all worth it," she said.
"Violets are such cheerful, beautiful plants."
Included in the show are African violets and other members of the Gesneriaceae family, as well as artistic arrangements and photographs.
Pavé inspired floral arrangements will also be back this year, after a successful inaugural run last year.
Admission to the annual show is $2 with proceeds going to the Alzheimer's Foundation.
The Hunter Valley African Violet Society's founder and first lifetime member, Betty Ikin, died recently from the disease.
The club picked the charity to honour her contribution to the Hunter Valley African Violet Society.
■ The Hunter Valley African Violet Society annual show will be held this Saturday, May 3, from 1pm to 5pm, and this Sunday, May 4, from 10am to 4pm in the Adamstown Club auditorium. Plants range in price from $5 to $20.