YOU would be hard-pressed to find someone in Newcastle who has not been touched by cancer in some way.
Most recent statistics show that one in two Australian men and one in three Australian women develop a form of cancer before the age of 85.
Now in its 28th year, Daffodil Day will be held on Friday, August 22, to promote cancer issues and raise funds for further cancer research in Australia.
Employees at The Cancer Council's Newcastle branch have been working feverishly to ensure everything will be ready to go on Friday.
There will be more than 80 stalls set up in all major shopping centres, markets and main streets across the city, with close to 350 volunteers expected to participate on the day.
Stall merchandise includes pens, key rings, toy bears, wrist-bands and, of course, fresh daffodils.
The foundation is hoping to raise $190,000 this year and Hunter and Central Coast communication and events co-ordinator Leigh Buckland is confident of meeting that mark.
"Newcastle is always very generous and supportive on Daffodil Day," Mrs Buckland said.
"The response is pretty awesome and I think it's because everyone has been affected by cancer in one way or another."
A lot of the Cancer Council's funding comes from public donations and Mrs Buckland says that every dollar counts.
"All of the proceeds go to funding internal and external cancer research as well as providing support for those affected by cancer, all the way from diagnosis to recovery."
Go to cancer.org.au for more information about Daffodil Day or to donate to The Cancer Council.