SAMARITANS has launched its annual Christmas Appeal with a Tree of Hope at its flagship retail shop in Hamilton's Beaumont Street.
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The tree will be decorated with stars featuring Christmas messages from donors, which will be passed on to local families in need as Christmas approaches.
Samaritans director Lynne Graham said this year's appeal was all about spreading hope to those who go without.
"Our Christmas Appeal is such an important part of the Samaritans calendar," she said.
"This year we're hoping the extra Christmas cheer spread through positive messages on the Tree of Hope will encourage the community to get involved."
In 2104, Samaritans hopes to raise $100,000 through the appeal.
Samaritans is welcoming everybody to the shop to add a star to the tree and a donation to the tin.
"Anyone is welcome to stop in to the shop and spread some Christmas cheer through generosity and kind words," Ms Graham said.
■ The Samaritans Christmas Appeal runs until Wednesday, December 31. Go to samaritans.org.au /donate to make online contributions.
