Novocastrians are increasingly doing the right thing after residents made the most of Newcastle City Council's free holiday-season recycling offer.
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Almost 500 residents dropped off a whopping 20 tonnes of household recyclables free of charge at the Summerhill Waste Management Centre between 17 December and 8 January.
This compares with 4.09 tonnes from 126 customers during last year's period of free recycling at Summerhill.
Wrapping paper, cardboard boxes and empty bottles pile up sky high at many households over the Christmas period and it's gratifying to know more and more residents are heeding the message to do the right thing for the environment and our kids by recycling more.
Almost five times as many Newcastle residents as last year took advantage of the offer to drop off recyclables for free, and not coincidentally, our waste management centre received five times more under this year's scheme.
That waste could potentially have gone to landfill after being disposed of in ways other than the yellow council wheelie bins, so the importance of recycling is really striking a chord within our community. Summerhill's weekend and public holiday opening hours were also extended to reduce waiting times for all customers over the holidays.
Customers bringing mixed recycling loads to Summerhill are asked to keep cardboard separate from other recyclables.