With prostate cancer rates higher in the Hunter than anywhere else in NSW, the women of Jesmond Lions Club decided it was time to stand up for the men's health by hosting a fund-raising fashion parade.
Local women donned fashion supplied by Donna-Lou Fashions Toukley on September 21 and strutted their stuff on the catwalk to raise $2000 for the Hunter Prostate Cancer Alliance.
"We are glad to help get the word out about men's health and the importance of having regular prostate examinations like the PSA test. I'm sure all the ladies who attended the parade will go on to encourage the men in their lives to take better care of their health," Jesmond Lions Club member Trish Bow said.
Cary Lee, CEO of HPCA, said she was "truly thankful" for the "astounding donation" the Jesmond club made.
"An event such as this is proof that locals in the Hunter really do have each other's backs," Mr Lee said.